Listing photo guidelines

Photos must be of the actual item or property being listed, taken recently enough to reflect its current condition.

• At least four photos for property and vehicles; one is enough for small goods.
• Landscape orientation for the cover image, at least 1200 pixels wide.
• No watermarks other than your own storefront mark, and no contact details burned into the image.
• No stock photography, developer renders passed off as built, or images taken from another listing.

Buyers scroll in order, so front-load the images that answer the biggest questions.

• Cover: the whole property from outside, in daylight.
• Then: living space, kitchen, main bedroom, bathroom.
• Then: pool and garden, showing the actual boundary rather than a crop.
• Last: the access road and the parking area.

Off-plan listings may use renders, but they must be captioned as renders and the listing must state that the property is not yet built. Floor plans upload as a separate media type so they stay out of the main gallery.

The most frequent are watermarked agency photos reused without permission, phone numbers written across the image, and a cover photo that shows a different property from the rest of the set.