Pasaran Marketplace policy
Listing rules
What every Pasaran listing must contain, the category-specific requirements for property, vehicles, services and jobs, and the reasons a listing gets rejected.
Last updated
Contents — 11 sections
1.One listing, one thing, one place
Each listing describes a single item, property, service or role. Two scooters for sale means two listings; three units in the same development means three listings, or one project entry if you are the developer.
Duplicates are removed. Reposting the same item to move it up the results is the most common reason an otherwise good listing disappears — use a bump promotion instead, which does the same job legitimately.
- Do not create a second listing to test a different price. Edit the original.
- Do not list the same property under two agencies without saying that it is jointly marketed.
- Do not use a listing as an advertisement for your other listings, your website or another marketplace.
2.Titles
A title should read like a description, not like a shout. Say what it is, the key specification, and where — "Three bedroom villa with pool, Pererenan" tells a buyer more in six words than any amount of capitals and exclamation marks.
Titles may not contain phone numbers, email addresses, external links, prices, or promotional words such as "urgent", "best deal" or "must go". Emoji, repeated punctuation and full-capital words are stripped automatically.
3.Descriptions
Write at least a few sentences. Cover what it is, its condition or age, what is included, what is not, and anything a buyer would be annoyed to discover on arrival. Listings under 200 characters are held for review because they almost always omit something material.
Write in English, Bahasa Indonesia, or both. Do not paste the same paragraph into ten listings with the address swapped; near-identical descriptions across a portfolio are flagged as duplicate content.
- Disclose known faults, past accident damage, ongoing disputes and access difficulties.
- State what is excluded — furniture, service charges, the staff currently employed, the equipment in the photographs.
- Do not include contact details in the description; buyers reach you through the contact controls.
4.Photographs
Use your own photographs of the actual item or property, taken within the last six months. The first image is what buyers see in search results, so make it the clearest wide shot rather than a detail.
Stock imagery is allowed only for new, sealed goods in original packaging, and must be labelled. Renders are allowed for off-plan property and must be labelled as renders, with an indication of the expected completion date.
- Minimum three photographs for goods and vehicles, minimum six for property.
- No watermarks other than your own storefront mark; no text overlays containing prices or phone numbers.
- No photographs of other people without their permission, and blur anything that identifies a current occupant.
- No borrowed images from another listing, an agency site or a stock library presented as your own.
5.Pricing
Price in Indonesian rupiah, and make it the figure you will actually accept. If the price is negotiable, tick negotiable rather than listing an unrealistic anchor. If a rental price depends on the term, list the monthly figure and explain the yearly rate in the description.
Every unavoidable cost must be visible before a buyer contacts you. Agency fees, notary costs, service charges, delivery and the annual land and building tax should be stated as amounts or as a clear basis of calculation.
Listings priced at zero, at one rupiah, or with a "contact for price" placeholder are rejected in every category except jobs, where a salary range may be given instead of a single figure.
6.Choosing the right category
Put the listing where a buyer would look for it. A surfboard belongs in marketplace, a surf lesson in lessons, a surf school for sale in business opportunities. Placing something in a busier category to gain views gets it moved and, if repeated, removed.
Fill in the attributes for the category. They are what filters run on: a villa with no bedroom count and no land size is effectively invisible to anyone using the filter rail, however good the photographs are.
7.Property listings
Property carries the strictest requirements because it involves the largest sums and the most paperwork. Every property listing must state the certificate type held, the term where the arrangement is time-limited, the land and building sizes, and the building permit status.
Describe those documents exactly as they read. You may explain what a certificate type or a permit generally covers; you may not state who is or is not entitled to hold one, and you may not present an arrangement as equivalent to another.
- State the land size in are and square metres, and the building size in square metres.
- State the remaining term and the extension arrangement where the property is offered on a lease.
- State whether a tourism accommodation licence exists if the property is advertised for short-term rental.
- Name the agency and the agent where you are marketing on behalf of an owner.
Pasaran does not verify entitlement and does not give legal advice on tenure. Both buyers and sellers should have the documents reviewed by a licensed Indonesian notary or PPAT before money changes hands.
8.Vehicle listings
State the year of manufacture, the mileage, the transmission, the engine size and the registration status. Where the STNK or BPKB is not in the seller’s name, say so and explain the arrangement — most buyers will still consider it, but not if they discover it at the handover.
Rolled-back odometers, undisclosed accident damage and undisclosed replacement engines are treated as fraud rather than as a listing error.
- Give the STNK expiry month and year.
- Say whether the vehicle is on Bali plates or plates from another province.
- Disclose any outstanding finance, and whether the balance clears at sale.
9.Services, jobs and lessons
Service listings must describe what is included, what is charged extra, the area covered and the typical lead time. Quote a rate — hourly, daily or per project — rather than inviting everyone to ask.
Job listings must name the employer, the location, whether the role is full time, part time or seasonal, and a salary or salary range. Roles requiring a fee from the applicant are prohibited, as are listings that discriminate on any protected characteristic.
Lesson listings must state the level, the duration, the group size and whether equipment is provided. Instructors working with children must state their supervision arrangements.
10.Promotions and placement
Featured, bump, spotlight and homepage placements change how prominently a compliant listing appears. They do not exempt a listing from these rules, and a promoted listing that breaks them is removed with the remaining promotion credited back.
A promotion cannot be transferred between listings once it has started running, because the metrics attached to it belong to the listing it ran on.
11.Review, rejection and appeal
Listings in property, vehicles and business opportunities are reviewed before publication, usually within two hours during Bali business hours. Other categories publish immediately and are reviewed continuously afterwards.
A rejection always names the specific rule and the specific part of the listing that broke it, so you can fix it and resubmit. Most rejections are resolved on the first edit.
If you think a rejection was wrong, appeal it. The appeal is read by a different reviewer, and where we got it wrong the listing is restored with its original publication date so you lose no position in the results.